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这个江西小山城,「烤」出300亿面包产业
36氪·2025-10-06 13:06

Core Viewpoint - The article highlights the rise of the Jiangxi baking community, which has quietly dominated the Chinese baking industry through a combination of community support, government backing, and innovation in product development [4][10][17]. Group 1: Historical Context - The story begins in 1987 when two veterans from Jiangxi, Zhang Xiewang and Hong Tao, opened a bakery called "Lujing Bakery," capitalizing on the novelty of bread in that era [6][7]. - Zhang Xiewang's decision to teach over 300 apprentices, including the founder of "Baoshifu," helped establish a strong local baking culture [7][9]. Group 2: Community Support - The Jiangxi baking community operates on a principle of mutual assistance, where bakers support each other in various aspects such as location selection, sourcing, and store design [10]. - This collaborative approach has led to the emergence of popular products that are collectively promoted, allowing them to set trends in the baking industry [10]. Group 3: Government Support - The local government has invested in the baking industry, including a 3 million yuan investment in a baking training school and providing loans for aspiring bakers [10][11]. - In 2022, the baking industry was recognized as the primary industry in Zixi County, reflecting strong governmental support for its growth [11]. Group 4: Innovation and Adaptation - The Jiangxi bakers are characterized by their commitment to innovation, with a belief that the baking industry undergoes significant changes every five years, necessitating constant learning and adaptation [12]. - Baoshifu, a prominent brand from Jiangxi, has thrived by developing popular products and staying ahead of market trends [12]. Group 5: Industry Impact - The Jiangxi baking community has produced nearly 50,000 bakers who have opened 16,000 bakeries across over 1,000 cities, generating an annual output value of nearly 30 billion yuan [13].