两个理工科生做的中餐，让美国人“又恨又爱”

Core Viewpoint - The article discusses the acquisition of the Portland Trail Blazers by a couple, Cheng Zhengchang and Jiang Peiqi, who built their business empire through the Panda Express brand, which has become a symbol of American Chinese cuisine with significant cultural impact in the U.S. [4][5] Group 1: Company Overview - Panda Express generates an annual revenue of $100 billion, making it the largest Chinese fast-food chain in the U.S. and a hallmark of American Chinese cuisine [5]. - The brand's signature dish, Orange Chicken, has been a menu staple since 1987, adapted to American tastes with a sweet and spicy flavor profile [11][12]. - The couple's innovative approach to traditional Chinese dishes has allowed them to establish a strong foothold in the American market [13]. Group 2: Founders' Background - Cheng Zhengchang was born in 1947 in Jiangsu, China, and initially did not plan to enter the restaurant business, but he eventually opened his first restaurant, Panda Inn, in 1973 [16][17]. - The couple's journey began with a small restaurant that faced initial challenges, but they quickly expanded by opening a second location in a shopping mall in 1983, leading to rapid growth [19]. - Jiang Peiqi, with a background in engineering, introduced data-driven management practices that helped optimize operations and menu offerings [20]. Group 3: Cultural Impact and Community Engagement - Cheng Zhengchang emphasizes the importance of cultural exchange through food, organizing events to promote Chinese culture in the U.S. [20]. - The couple has maintained strong ties to their hometown, donating to educational initiatives and supporting local communities in China [21]. - Panda Express has over 2,300 locations globally, but Cheng has no plans to open restaurants in China, citing concerns over brand authenticity [23]. Group 4: Market Position and Consumer Behavior - Chinese cuisine holds a significant place in American culture, with a survey indicating that Chinese restaurants rank second in consumer spending during Christmas, only behind movie theaters [23]. - The brand's strict quality control and standardized operations have contributed to its status as a staple in American dining, despite criticisms regarding its high-calorie offerings [23]. - The article notes a trend of overseas Chinese restaurants evolving towards higher-end and more diverse offerings, reflecting changing consumer preferences [23].