那个“沙漠里来的孩子”，干出了中国最大的设计公司

Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the three key strategies for success in the industrial design industry, referred to as the "three axes" of entrepreneurship [20][23][25]. Group 1: Personal Background and Journey - The founder of LKK, 贾伟, has won 79 Red Dot Awards and is recognized as a leading designer in China, known for his business acumen and design talent [3]. - Growing up in Ningxia, the founder was influenced by his parents' small business ventures before starting his own entrepreneurial journey at the age of 28 [4][8]. - The founder's first product, the 55-degree cup, generated over 5 billion in sales in its first year [9]. Group 2: Business Philosophy and Strategies - The founder's initial goal was to become the best design company globally, focusing on quality rather than size [18]. - The three standards for being recognized as a top design company include winning prestigious awards, collaborating with Fortune 500 companies, and creating impactful products [20][22][23]. - The company has collaborated with over 280 Fortune 500 companies, aiming to reach 500 in the future [22]. Group 3: Long-term Value and Persistence - The founder emphasizes the importance of having a long-term value pursuit and staying true to one's original intentions, which he refers to as "初心" [27][35]. - Achieving long-term goals may take years, as demonstrated by the 16 years it took to win a Gold Award after initially receiving a Red Dot Award [29][30]. - The article highlights the significance of persistence in achieving success, comparing it to a repetitive practice that leads to gradual growth [25][35]. Group 4: Future Trends and Innovations - The article identifies three major global business trends: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle [36]. - It suggests that the future will be characterized by a competition of imagination, focusing on emotional and functional value to create new product attributes [37]. - The need for industry and category redefinition is emphasized to adapt to these trends [38]. Group 5: Training and Workshops - The article promotes a training program aimed at unlocking market potential through category innovation, featuring experienced partners from the industry [39][41]. - The program is designed to help participants understand market dynamics and develop actionable strategies for product and brand growth [50].