36氪未来消费·2025-10-05 14:12Group 1: Costa Coffee Sale - Coca-Cola is evaluating the sale of Costa Coffee, with Bain Capital emerging as a potential buyer, following initial discussions with private equity firms [3][4] - Costa Coffee was acquired by Coca-Cola for £3.9 billion (approximately 34.7 billion yuan) seven years ago, but is now being sold for £2 billion (approximately 19.4 billion yuan), indicating a significant decline in value [3][4] - The performance of Costa has deteriorated since its acquisition, with revenue dropping from £1.3 billion in 2018 to a slower growth rate, and only 400 new stores added globally in seven years [3][4] Group 2: Competitive Landscape - The coffee market is facing intense competition from established brands like Starbucks and emerging players such as Luckin Coffee and McCafé, which are impacting Costa's market share [4][5] - Costa's growth in China has been particularly challenging, failing to meet its target of 1,000 stores, with only around 500 currently operational [4][5] Group 3: McDonald's Expansion Plans - McDonald's plans to open nearly 10,000 new stores globally within four years, aiming to surpass its competitor, Mixue Ice City, which currently has 46,479 stores [6][8] - The strategy includes expanding in both urban and rural areas, focusing on increasing brand visibility and reducing operational costs through efficient supply chain management [6][8] Group 4: Goyard's Performance - Goyard's revenue surged by 64% to €810 million in the 2024 fiscal year, with a significant portion of sales coming from international markets [9][10] - The brand has maintained a high resale value, surpassing Hermès with a 104% retention rate, indicating strong consumer demand despite the overall luxury market downturn [9][10] Group 5: Mijia Ice City Acquisition - Mijia Ice City has acquired a 53% stake in Fresh Beer Fulu Family for approximately 297 million yuan, expanding its product offerings into the fresh beer market [11][12] - Fresh Beer Fulu Family, established in 2021, focuses on affordable fresh beer products, with prices ranging from 5.9 yuan to 9.9 yuan per 500mL [11][12] Group 6: TOP TOY's Market Position - TOP TOY, a brand spun off from Miniso, reported revenues of 6.79 billion yuan in 2022, with projections of 19.09 billion yuan by 2024, but struggles to differentiate itself from competitors like Pop Mart [14][15] - The brand primarily relies on collaborations with international IPs, which limits its brand recognition and profitability compared to Pop Mart's unique IP creations [15][16]