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一周新消费NO.329|轩尼诗×王嘉尔推中秋限量版;LACOSTE和王一博推出首个联名系列
新消费智库·2025-10-05 13:03

New Products - JD.com launched its self-branded sparkling yellow wine, featuring a 5% alcohol content in a 480ml bottle, made from high-quality glutinous rice and local herbs [4][5] - Dongpeng Beverage introduced a new Hong Kong-style milk tea, using Indian black tea and Yunnan Dianhong, priced at 71.9 yuan for a 500ml x 24 bottle pack [4][5] - Amazon announced the launch of its private label Amazon Fresh, offering over 1,000 grocery items, with most priced under $5 and rated at least 4 stars [4][5] - Hennessy collaborated with Jackson Wang to launch a limited edition Mid-Autumn Festival series featuring Hennessy V.S.O.P and X.O [6][8] - Lay's released a new Heinz ketchup-flavored potato chip, available in 70g and 135g packs [6][9] - Lacoste and Wang Yibo launched their first collaborative series, including windbreakers and hoodies [6][10] - Fenjiu introduced a wedding edition chocolate gift box featuring liquor-filled chocolates [6][11] - Tianrun Dairy launched a new pomegranate-flavored yogurt, emphasizing clean label principles and using real pomegranate jam [6][11] - Mengniu partnered with China Tea to launch a red tea ice cream [6][13] Industry Events - Wudao Milk announced a 1 billion yuan investment to build its second factory in Shanghai, aiming for a sales target of 5 billion yuan by 2024 [14] - Meituan's international delivery brand Keeta launched operations in the UAE, marking its third Middle Eastern market entry within 40 days [14][15] - Dongpeng Beverage established a new marketing company in Jiangsu with a registered capital of 10 million yuan [14][16] - Wufangzhai plans to issue H shares and list on the Hong Kong Stock Exchange to enhance its international brand image [14][17] - Kegome appointed a new president, marking the first leadership change in six years [14][18] - Bright Dairy's subsidiary, New Light, plans to sell its New Zealand North Island assets for $170 million [14][19] - Coach opened its third coffee shop in the U.S., targeting Gen Z consumers [14][20] - Huang Bo's IP brand, Huang Dou Jun, opened its first store in Qingdao [14][21] - COFCO Jiajiakang launched its flaxseed pork products in Hong Kong, covering 60 major supermarkets [14][22] - Malbon Golf established its China headquarters in Shenzhen [14][23] Investment Trends - Xinghe Power completed a 2.4 billion yuan Series D financing round [21][22] - PAI Partners raised nearly 30 billion yuan for its ice cream joint venture with Nestlé [21][23] - Xingmai Innovation secured 1 billion yuan in A+ round financing [21][24] - Fengyi International plans to acquire a 49% stake in Juai Food [21][25] - Ailios completed a 100 million yuan A+ round financing [21][26] - Ferrero completed the acquisition of Kellogg's North American business [21][27] - Tianqing Kongtian raised several hundred million yuan in Series A financing [21][28] - Suzhou Lexiang Intelligent Technology announced a 200 million yuan angel round financing [21][29] - Nscale completed an $1.1 billion Series B financing round [21][30] - Luobo Intelligent announced several tens of millions in angel + round financing [21][31] Food Industry Developments - Wangzai Milk upgraded its product to feature high calcium and protein, using New Zealand milk sources [28] - Guoquan repurchased 1.55 million shares for 5 million HKD [28] - Mengniu and Everbright Pension signed a strategic cooperation agreement to enhance health management for the elderly [28] - Yakult revamped its low-sugar Y1000 yogurt packaging in Japan [28] - Happy Monkey opened its third store in Hangzhou [28] - Mocha announced its brand ambassador Ding Yuxi [28] - Yanjin Pupu launched a new garlic sesame sauce product [28] - Sam's Club in Changping, Beijing, is set to open in October [28] - Jindouya introduced a new calcium, iron, and zinc water product [28] - Mixue plans to harvest about 60,000 tons of lemons nationwide this year [28]