HBMC(SZ:300027) 盐财经·2025-10-05 10:01Core Viewpoint - The article discusses the failure of the Suzhou Huayi Brothers Movie World, which was recently acquired by Korean capital, highlighting the challenges faced by domestic companies in replicating the success of Disney theme parks in China [3][9][10]. Group 1: Acquisition and Financial Performance - The Suzhou Huayi Brothers Movie World was fully acquired by MBK Partners, a Korean private equity firm, and renamed Suzhou Yangcheng Peninsula Park [3][6]. - The theme park, which opened in 2018, suffered continuous losses from its inception until it entered bankruptcy restructuring in 2024, with cumulative losses reaching 82 billion yuan by 2024 [6][17]. - After a 100 million yuan investment by MBK, the park saw a significant increase in visitor numbers, reaching 350,000 during the summer trial operation in 2025, with a 68% year-on-year revenue growth [7][9]. Group 2: Strategic Missteps and Market Conditions - Huayi Brothers initially aimed to create a theme park similar to Disney, leveraging popular movie IPs, but the project quickly became a financial burden [10][11]. - The park's reliance on less universally appealing movie IPs, compared to Disney's iconic characters, contributed to its failure to attract visitors [21][23]. - The broader economic environment and the long payback period for theme park investments have led many companies to abandon their projects before they can become profitable [19][20]. Group 3: Foreign Investment Trends - MBK's acquisition of struggling assets reflects a growing trend of foreign capital investing in China's cultural tourism sector, driven by favorable policy changes since 2021 [30][31]. - The strategic focus of MBK on location and potential profitability indicates a calculated approach to investing in distressed assets, particularly in high-demand regions like the Yangtze River Delta [37]. - The influx of foreign investment signals confidence in the Chinese cultural tourism market, suggesting that previously failed assets may regain value with proper management and revitalization efforts [30][37].