年入20亿，一个红娘IPO来了

Core Viewpoint - The article discusses the upcoming IPO of MiLian Technology, the parent company of the online dating platform "Yidui," highlighting the growing market for online emotional social platforms in China, driven by the increasing number of single individuals and their marriage anxiety [4][21]. Company Overview - MiLian Technology was founded in 2015 by Ren Zhe and Zhu Xiaopu, focusing on mobile dating and social networking, with its flagship product "Yidui" targeting users around 30 years old in mainland China [6][11]. - The company has expanded its offerings to include multiple applications, achieving over 100 million monthly active users across its platforms [9][12]. Market Context - The online emotional social market in China is projected to reach 22.6 billion RMB in 2024, accounting for 45.2% of the global market share, with expectations to grow to 75.7 billion RMB by 2029 [22]. - The article notes that the single population in China is expected to reach 240 million by 2024, with a significant portion of this demographic being in the 20-40 age range, intensifying the demand for dating services [21][22]. Financial Performance - MiLian Technology's revenue is primarily derived from value-added services, with projected revenues of 10.52 billion RMB in 2022, 10.34 billion RMB in 2023, and 23.73 billion RMB in 2024 [14][15]. - The company reported a net profit of 146 million RMB in 2024 and 262 million RMB in the first half of 2025, marking its first profitable year after two years of losses [15][16]. User Engagement - As of the first half of 2025, Yidui had an average of 4.8 million monthly active users, with a retention rate of 72.1%, while its newer app "Tietie" had 1.7 million monthly active users with a 43% retention rate [11][12]. - The average monthly paying users reached 1.2 million by 2025, indicating a strong monetization strategy through virtual goods and subscription services [13][14]. Challenges and Risks - The company faces challenges related to online fraud and user complaints regarding misleading practices, which could pose risks to its reputation and operations [17]. - Despite its growth, the article highlights the potential for regulatory scrutiny and the need for effective measures to combat fraudulent activities on its platforms [17].