三大质疑，拆穿嘉士伯“以重庆为家”的真相！

Core Viewpoint - Carlsberg's commitment to Chongqing is being questioned as the company shifts its strategic focus to Foshan, undermining its promises made to the local market [5][10][22]. Group 1: Strategic Commitment - Carlsberg's executive vice president stated that Chongqing is the company's home in China, yet the president of Carlsberg China emphasized Foshan as a key base, indicating a conflicting strategy [5][10]. - Carlsberg made five commitments to Chongqing when acquiring Chongqing Brewery, including establishing a management headquarters and an Asian R&D center in the city, which have not been fulfilled [10][11]. - The company has invested significantly in Foshan, including a new brewery with an annual capacity of 500,000 kiloliters, surpassing Chongqing's production capacity [11][13]. Group 2: Brand Management - The once-popular "Mountain City Beer" brand, which had a market share of 95% and a brand value exceeding 6 billion, is now marginalized under Carlsberg's management [16][17]. - After Carlsberg's acquisition, the focus shifted to promoting international brands, leading to a drastic decline in Mountain City Beer’s sales, which fell to less than 100,000 kiloliters, representing less than 3% of the market [18][20]. - Marketing efforts for Mountain City Beer have ceased, with the brand missing major local events and facing restrictions in sales channels [19][21]. Group 3: Future Commitments - Carlsberg's recent promises to leverage AI for the development of Chongqing's agricultural sector are met with skepticism due to the company's history of unfulfilled commitments [22][24]. - The changing market dynamics and rising national brands challenge Carlsberg to respect local brands and their emotional connections with consumers [25][27]. - The company is urged to fulfill its original commitments to Chongqing and revive the Mountain City Beer brand to regain consumer trust [28].