Group 1 - The overall cross-regional population flow during the National Day holiday from October 1 to October 6 reached 1.83 billion person-times, with a daily average flow increasing by 5.2% year-on-year, but down 2.7 percentage points compared to the May Day holiday [3][35] - The average daily number of self-driving trips decreased by 2% year-on-year to 6.1% compared to the May Day holiday [3][35] - The nationwide migration index during the first five days of the holiday was 7.2% year-on-year, which is still lower than the May Day holiday's 22.2% [12][35] Group 2 - Traditional scenic spots saw a decline in popularity, with tourist reception and revenue in Sichuan's A-level scenic spots increasing by 12.4% and 10.3% year-on-year, respectively, but the growth rate was down 2.3 and 3.1 percentage points compared to the May Day holiday [19][36] - New highlights in tourism include "provincial border tourism" and "border tourism," with booking volumes for places like Zhaotong, Hezhou, and Ganzhou increasing by 95%, 88%, and 70% year-on-year, respectively [22][36] Group 3 - The average price of pre-sale airline tickets for the holiday was 804 yuan, higher than last year's 736 yuan and this year's May Day holiday average of 778.9 yuan [28][38] - Hotel and homestay booking rates for the holiday were 37.1% and 38.5%, respectively, down 6.1 and 9.2 percentage points compared to the May Day holiday [28][38] Group 4 - The film market showed improvement, with national box office revenue during the holiday increasing by 33.1% compared to the May Day holiday, while the average ticket price fell by 5.8% [32][39] - The number of moviegoers increased by 40.2% year-on-year, with lower-tier cities performing better in terms of box office growth [32][39]
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申万宏源证券上海北京西路营业部·2025-10-09 02:45