鸡排哥能撑起景德镇？

Core Viewpoint - The article discusses the phenomenon of "internet celebrity cities" and the potential risks associated with relying on short-term viral trends for sustainable tourism development, using the example of Jingdezhen and its "Chicken Chop Brother" as a case study [4][6][10]. Group 1: Jingdezhen's Strategy - Jingdezhen has positioned the "Chicken Chop Brother" as a key figure for attracting tourists during the National Day holiday, highlighting the importance of food safety and hygiene in tourism [4][6]. - The local government has actively supported the Chicken Chop Brother, even designating him as a "Jingdezhen Tourism Promotion Officer," which reflects a strategic move to leverage viral marketing [6][10]. - This approach raises concerns about the sustainability of such marketing tactics, as previous examples like Zibo and Tianshui did not lead to lasting changes in their tourism industries despite initial popularity [7][10]. Group 2: Risks of Viral Marketing - The article warns that excessive reliance on a single viral figure can lead to a superficial tourism experience, where the authenticity and charm of the local culture may be overshadowed by commercialization [13][15]. - It emphasizes that while viral trends can attract visitors, they do not guarantee repeat business or long-term economic benefits if underlying issues such as infrastructure and cleanliness are not addressed [13][14]. - The phenomenon of "internet celebrity cities" can lead to a negative backlash if visitors feel disappointed by their experiences, which can damage the city's reputation in the long run [15][19]. Group 3: Lessons from Other Cities - The article draws parallels with cities like Dubrovnik, which have implemented measures to manage tourist flow and prioritize resident quality of life over short-term tourism revenue [18][19]. - Successful examples from Europe show that sustainable tourism requires a balance between attracting visitors and maintaining the integrity of local communities and environments [18][19]. - The article concludes that the essence of tourism lies in genuine exchanges between visitors and the city, which cannot be achieved through superficial marketing strategies [20].