产品洞察 | 从细节到全景，住宅在地化破解同质化困局

Core Viewpoint - The localization of residential products has become a crucial path for product upgrades and breaking the homogenization dilemma, integrating regional characteristics into standardized product lines to create unique experiences in different cities [3][31]. Group 1: Localization Practices - Early expressions of local culture in residential projects were primarily visual, using regional patterns and materials to evoke cultural associations, which continues to be a key path for localization [3][6]. - The project "Zhaoshang Nantong Heyuan" incorporates the wisteria flower as a cultural symbol, linking it to local history and creating emotional ties with residents [6][3]. - The integration of local intangible cultural heritage, such as Nantong's weaving and dyeing techniques, adds depth to the community's cultural atmosphere [6][3]. Group 2: Immersive Experiences - The "Xian Jinmao Puyi Dongfang" project emphasizes ecological localization by incorporating the natural essence of the Qinling Mountains into its landscape design, creating an immersive garden experience for residents [7][12]. - The project features a sunken courtyard design that mimics the topography of the mountains, allowing residents to explore and connect with local nature [7][12]. Group 3: Cultural Space Development - "Hangzhou Hangxu Fu" focuses on community public space operation by collaborating with the Xiling Seal Society, creating a cultural and artistic space that reflects Hangzhou's heritage [12][13]. - The space serves as both an art exhibition and a reading area, subtly instilling the local cultural essence into residents' daily lives [13][12]. Group 4: Systematic Localization - "Xiamen Chenqi Ruihu" showcases a comprehensive approach to localization, blending traditional Minnan architectural elements with modern design [16][31]. - The community's public areas draw inspiration from Gulangyu Island, incorporating architectural styles and local flora to reflect the region's cultural memory [20][31]. - The landscape design features mature trees and plants, enhancing the tropical and cultural ambiance of the community [27][31]. Group 5: Overall Trends - The localization of residential products is becoming a significant method for shaping local identity and community belonging, moving beyond mere decorative symbols to deeper spatial and experiential integration [31]. - This trend merges regional ecology and cultural heritage, injecting personalized cultural value into products and expanding innovative directions in residential product development [31].