车fans国庆假期一线市场热度调研

Core Insights - The overall foot traffic in the automotive industry increased significantly during the National Day holiday, with over 72% of surveyed stores reporting an uptick in customer visits, particularly in the new energy vehicle (NEV) segment, which outperformed traditional fuel vehicles [1][4]. Group 1: Foot Traffic Performance - 74% of NEV stores reported an increase in foot traffic, slightly higher than the 65% of fuel vehicle stores [4]. - Among the stores reporting increased foot traffic, 58% experienced an increase of up to 30%, while 42% saw an increase greater than 30% [4]. - The highest reported increase in foot traffic was from Hongmeng Zhixing stores, with 89% of 31 surveyed stores indicating an uptick [4]. Group 2: Consumer Purchase Intent - Consumer purchase intent showed signs of recovery, with 52% of respondents indicating an increase in purchase willingness during the holiday [6]. - 96% of stores noted that the reduction in vehicle replacement subsidies significantly impacted consumer purchase intent, with over 60% reporting a clear effect [8][10]. - The end of full exemption policies by the end of 2025 has led consumers to become more decisive about their vehicle purchase timelines [11]. Group 3: Influencing Factors on Consumer Behavior - The reduction in replacement subsidies was identified as a primary factor affecting consumer purchase intent, with 77% of stores citing it as a key influence [9]. - New model releases have attracted consumer attention away from price reductions and added features, becoming the leading factor in purchase decisions [15]. - The effectiveness of promotional strategies, such as celebrity endorsements, varied, with some stores questioning their necessity [14][15]. Group 4: Brand Strategies - Different brands are targeting distinct demographics with their marketing strategies, with traditional brands favoring established celebrities and new energy brands opting for younger stars [16]. - The introduction of tax policies by manufacturers has had mixed feedback, with 59% of sales reporting average effectiveness and 28% noting significant impact [15].