产品洞察 | 全屋飘窗时代：近10%附赠面积的复合场景开发策略

Core Viewpoint - The innovation of the full-window design concept provides a significant breakthrough for residential product differentiation, responding to market demands for high cost-performance housing and enhancing the actual usability of unit layouts [5][6]. Group 1: Policy and Market Trends - The gradual relaxation of real estate policies across various regions has made full-window designs a core battleground for real estate companies, allowing for a potential increase of nearly 10% in usable area for buyers due to the classification of bay windows as "non-priced space" [5]. - The evolution of full-window designs reflects a shift in residential values from "pragmatism" to "poetic dwelling," enhancing the role of bay windows beyond traditional lighting functions to become dynamic mediators of indoor and outdoor environments [5]. Group 2: Technical Innovations - The design features a high degree of integration, optimizing functionality by combining various needs such as seating, storage, and reading, while also incorporating technological innovations like smart shading, Low-E glass, and hidden ventilation systems to improve energy efficiency and create a tranquil living environment [5]. Group 3: Case Studies - Shanghai Poly Tianyi utilizes a breakthrough bay window system that significantly enhances the actual usability of units, with a 106㎡ A1 unit featuring approximately 8㎡ of full-window area, achieving a usable rate of about 85% [8]. - In Shenzhen, the design of bay windows in the main bedroom and public areas increases usable space, providing buyers with more value, as demonstrated in the Huayuan Runhong City project [13][15]. - Nanjing's Jiangyun Zhenyue project showcases a 117㎡ three-bedroom unit with full-window designs that offer 7-8㎡ of additional area, representing 6%-7% of the total unit area, enhancing space utilization significantly [17][20]. Group 4: Industry Implications - The functional innovation of full-window designs represents a significant elevation in product capability within the real estate industry, as leading companies leverage this "micro-space" to reconstruct product competitiveness, addressing market sensitivity to cost-performance while enhancing emotional and experiential value [23].