中国这些资产,被韩国人偷偷买走了
HBMCHBMC(SZ:300027) 创业家·2025-10-08 09:42

Core Viewpoint - The article discusses the failure of the Suzhou Huayi Brothers Movie World, which was intended to be a "Chinese Disney," and its subsequent acquisition by Korean capital, highlighting the challenges faced by domestic companies in the theme park industry and the increasing interest from foreign investors in China's cultural tourism sector [4][5][9]. Group 1: Huayi Brothers' Theme Park Dream - The Suzhou Huayi Brothers Movie World was initially envisioned as a major revenue-generating project, aiming to replicate the success of Disney parks by leveraging popular film IPs [9][10]. - Despite significant investment of 3.5 billion yuan, the park faced continuous losses from its opening in 2018 until its bankruptcy restructuring in 2024, with reported losses of 134 million yuan, 162 million yuan, and 93 million yuan over three years [13][14]. - The failure of the park reflects broader issues in the domestic cultural tourism industry, where many companies struggle to attract visitors and generate sustainable revenue [15][20]. Group 2: Foreign Investment in Chinese Cultural Tourism - The acquisition of the Suzhou park by MBK Partners is part of a trend where foreign investors are increasingly interested in distressed assets within China's cultural tourism sector, signaling confidence in the market's potential [5][24]. - MBK's strategy involves "distressed investment," where they purchase undervalued assets with the expectation of future profitability through operational improvements [22][31]. - The changing regulatory environment in China, including relaxed restrictions on foreign investment in entertainment venues, has facilitated this influx of foreign capital [26][29]. Group 3: Challenges and Opportunities in the Theme Park Sector - The article highlights the long investment recovery periods and high capital requirements associated with theme parks, which can deter domestic companies from sustaining their projects [15][16]. - The reliance on popular film IPs has proven insufficient for attracting visitors, as evidenced by the declining popularity of Huayi's film franchises [20][21]. - Foreign investors like MBK are focusing on location advantages and potential market demand, particularly in regions like the Yangtze River Delta, which is seen as a prime area for cultural tourism development [32].