快评｜十一假期新房认购同环比降超3成，杭蓉穗汉郑等点状回温

Core Viewpoint - The article highlights the contrasting performance of domestic tourism and the real estate market during the National Day and Mid-Autumn Festival holidays, with significant increases in travel but a decline in property sales [2][24]. Domestic Travel Performance - During the 8-day holiday, there were 888 million domestic trips, an increase of 123 million compared to the 7-day holiday in 2024, with total spending reaching 809 billion yuan, up by 108.2 billion yuan [2]. Real Estate Market Overview - The real estate market showed a lackluster performance, with a more than 30% decline in subscription area in 22 key cities compared to the previous month and year [2][4]. - Major cities like Beijing, Shanghai, and Shenzhen experienced diminishing effects from new policies, leading to a flat market response [7][15]. Subscription and Sales Data - Subscription area during the holiday was only 160.9 million square meters, down 38% month-on-month and 33% year-on-year [4]. - Specific city performances varied, with Beijing seeing a 54% drop in subscription area, while Guangzhou had a 232% increase month-on-month but a 31% decrease year-on-year [5]. Project Performance - Hot-selling projects were primarily located in core areas and offered significant discounts, indicating a focus on value for money among buyers [13][24]. - In Chengdu, the average visitor count per project increased by 90%, with a 67% rise in average sales, although overall sales remained at a low level [9]. Second-Hand Housing Market - The second-hand housing market saw a 55% year-on-year decline in transaction volume across 8 key cities, with only 5,029 units sold during the holiday [20][21]. - Beijing led the decline with a 76% drop in transactions, while cities like Qingdao experienced a notable increase due to a low base effect [23][24]. Future Outlook - The overall transaction volume is expected to remain low in October, with potential further declines compared to the previous year due to high base effects from last October [24].