外卖大战，美团失去一些城池

Core Viewpoint - The intense competition in the food delivery market has led to significant financial losses for major platforms, with a recent decline in subsidy intensity indicating a shift towards a more rational market environment driven by regulatory guidance and market dynamics [3][4][20]. Group 1: Market Dynamics - The subsidy war among major food delivery platforms has cooled down, with noticeable reductions in promotional activities such as "0 yuan purchase" and large red envelopes, reflecting a return to rational competition [3][4]. - Regulatory bodies have intervened, urging platforms like Meituan, Ele.me, and JD to cease "involutionary" competition and establish a multi-win ecosystem [4][20]. - Financial pressures from continuous subsidies have led to substantial losses, with JD's new business losses expanding to approximately 14.7 billion yuan in Q2 2025, and Meituan's operating profit plummeting by 98% year-on-year [4][6]. Group 2: Competitive Landscape - The entry of JD and Alibaba into the food delivery market has forced Meituan to increase its subsidy efforts, significantly raising operational costs and squeezing profit margins [5][6]. - Meituan's market share has declined from 85% pre-competition to 65%, while Alibaba's share has risen from 11% to 28% [8][9]. - The online food delivery market in China is maturing, with growth rates slowing down, prompting Meituan to seek new growth avenues [9][17]. Group 3: Strategic Responses - Meituan is expanding into instant retail, leveraging its existing delivery network and user base to enhance its service offerings [13][15]. - The company has invested in advanced technologies such as AI and drone delivery to improve its logistics capabilities [18]. - Meituan is restructuring its business focus towards high-growth potential areas, including instant retail and partnerships with high-end hotels to enhance user engagement [19][20]. Group 4: Future Outlook - The instant retail market is projected to grow significantly, with estimates suggesting a market size exceeding 1 trillion yuan by 2025 [17]. - Competition is shifting from short-term price wars to long-term ecological capability battles, emphasizing supply chain integration, technological efficiency, and user loyalty [20].