爆品，如何产生？

Core Insights - The article emphasizes the importance of leveraging cultural momentum to create products, suggesting that the focus should be on elevating creativity rather than merely positioning products or companies at the peak [1] Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" is scheduled from October 17 to 19 in Shenzhen, featuring renowned speakers from various industries [2][5] - The course aims to provide immersive insights into how Chinese and Japanese consumer enterprises succeed in a saturated market, focusing on product innovation and brand expansion [6][9] Group 2: Key Themes and Insights - The article discusses the transformation of Japanese manufacturing since the 1980s, highlighting the ability to convert technology into user-perceived value as a key to success [7] - It notes that AI is reshaping consumer experiences, with future champions being those who can seamlessly integrate demand with algorithms [7][10] - The course will cover how to identify and seize new opportunities in the consumer market, particularly through AI and innovative product development [10][11] Group 3: Expert Contributions - Notable speakers include industry leaders who will share their experiences in product innovation and market strategies, such as the former MD of Uniqlo and a key figure from Sony [9][14][20] - The course will also address the importance of understanding local market needs for Chinese brands looking to expand internationally, emphasizing the need for cultural integration [11][17] Group 4: Target Audience - The course is aimed at founders and CEOs of consumer enterprises who are looking to break through growth ceilings, expand internationally, or innovate in product development [22]