十年百万辆，不要因为便宜就误会了它

Core Viewpoint - Leap Motor has achieved significant milestones in the automotive industry, becoming the second Chinese company to reach the "one million club" in vehicle production within ten years, with a record of 343 days to produce the last 500,000 units [5][7][28]. Group 1: Market Position and Sales Performance - Leap Motor's monthly sales surged from 30,000 to 66,000 units within six months, leading the new forces in the automotive sector and setting a new record for monthly deliveries since the inception of new energy vehicle manufacturers [7][10]. - By September 2025, Leap Motor's sales figures matched those of major foreign brands like Nissan and Honda in China, and it frequently surpassed Tesla's sales in China during August [10][11]. Group 2: Product Strategy and Consumer Focus - Leap Motor shifted its product strategy to focus on the mainstream family market, launching the C11 SUV, which became a best-seller with monthly sales exceeding 10,000 units since its launch in 2021 [11][12]. - The company offers both pure electric and range-extended powertrain options across its models, addressing diverse consumer needs and enhancing user choice [12][13]. Group 3: Cost Management and R&D Strategy - Leap Motor's self-research ratio for core components exceeds 65%, allowing it to achieve cost advantages and maintain a gross margin of 14.1% in the first half of the year [16][17]. - The company has pioneered technologies such as the CTC (Cell to Chassis) integration, which improves range by 10% and reduces structural costs by approximately 15% [17][19]. Group 4: Global Expansion and Strategic Partnerships - Leap Motor has established nearly 700 sales and service outlets across 30 countries, leveraging Stellantis' distribution network for efficient market penetration [21][23]. - The company plans to set up a localized production base in Europe by the end of 2026, aiming to create a closed loop of "Chinese technology, European manufacturing, and global sales" [25][27]. Group 5: Future Outlook - With the production of its one millionth vehicle and achieving profitability, Leap Motor is entering a new phase of scalable and sustainable growth, emphasizing the balance between scale effects and technological innovation [28].