Core Viewpoint - The article discusses the revival of Qiongyou.com, a travel planning platform, and its relevance in the current travel landscape dominated by social media and short-form content platforms like Xiaohongshu. It highlights the nostalgia associated with traditional travel guides while questioning their practicality in today's fast-paced travel environment [4][16]. Group 1: Qiongyou.com's Revival - In September, Qiongyou.com announced the return of its travel app "Qiongyou Itinerary Assistant," which garnered attention from long-time users who reminisced about detailed travel guides from years past [4][6]. - The app's functionality is limited to generating travel itineraries based on user inputs, but it lacks modern features and relevant content for today's travelers, reflecting outdated travel trends [7][11]. Group 2: Comparison with Current Trends - The app's itinerary suggestions are described as overly simplistic and outdated, failing to include popular attractions that have emerged in recent years, indicating a disconnect with current travel preferences [9][11]. - Qiongyou.com faces competition not only from other travel platforms but also from local lifestyle apps that provide user-generated content and real-time reviews, making it difficult for traditional platforms to remain relevant [16][19]. Group 3: User Engagement and Content Creation - The decline in user-generated content (UGC) on Qiongyou.com since 2020 has significantly impacted its platform, as the lack of active travelers has led to a stagnation of fresh content [11][12]. - In contrast, modern travel apps like "Yuan Zhou Lvxing" leverage AI to create personalized itineraries, catering to the preferences of younger travelers and integrating social media content for a more dynamic user experience [17][19]. Group 4: Nostalgia vs. Modern Needs - Despite the nostalgia for traditional travel planning methods, the article suggests that the current generation of travelers may not require detailed itineraries, as they can easily access information online [21][26]. - The shift towards experiential travel, where the journey is more about exploration and personal connection rather than following a strict itinerary, reflects a broader change in travel philosophy [21][24].
无人在意的黄金周角落,穷游网“诈尸”了
虎嗅APP·2025-10-09 13:50