vivo 的 AI 破局之道：给每个用户发一个「专属」大模型

Core Viewpoint - The article emphasizes vivo's commitment to enhancing personalized user experiences through its 2025 Blue Heart Intelligent Strategy, focusing on the integration of AI and operating systems to create a more user-friendly environment [2][4][11]. Strategic Upgrade - The 2025 Blue Heart Intelligent Strategy aims to make AI more practical and user-friendly by personalizing its applications, addressing the gap between general AI capabilities and individual user needs [4][5]. - vivo's approach involves a multi-dimensional strategy to enhance AI's integration into daily life, ensuring that the technology serves users effectively [5][22]. Tactical Enhancements - vivo has upgraded its Blue Heart model matrix, improving language, voice, and image models to provide a more natural and engaging user experience [7][10]. - The Blue Heart 3B edge model, with 30 billion parameters, has achieved significant performance improvements while maintaining low power consumption and memory usage, setting it apart from competitors [8][10]. Personalization Framework - The Blue Heart personal intelligence framework is designed around four dimensions: perception, memory, planning, and execution, mirroring human cognitive processes to enhance user understanding [15][17]. - The framework enables AI to process information securely on-device, ensuring user data privacy while improving the accuracy of AI responses [16][18]. Ecosystem Collaboration - vivo collaborates with universities and developers to explore AI's potential, enhancing the Blue Heart model's capabilities through joint research and competitions [19][20]. - The Blue Heart Intelligent Open Platform has attracted over 50 ecosystem partners, facilitating the development of personalized services by lowering entry barriers for developers [22][24]. User-Centric Approach - vivo prioritizes user needs over technical complexity, focusing on practical applications of AI that address real-world challenges faced by users [25].