Guilin Sanjin(SZ:002275) 中国基金报·2025-10-10 12:04Core Viewpoint - The article highlights the innovative strategies and cultural heritage techniques employed by Guilin Sanjin during the 14th Five-Year Plan period, emphasizing the company's commitment to quality and market expansion in the traditional Chinese medicine sector [2][13]. Group 1: Heritage Techniques Empowering Products - Guilin Sanjin's flagship product, Sanjin Watermelon Frost, has a history of over 200 years, with its modern production techniques improving upon traditional methods to achieve industrial-scale production [4][5]. - The company has successfully integrated modern Chinese medicine theories with traditional craftsmanship, resulting in high-purity products with reduced production cycles and no pollution [5]. - The "Guilin Sanjin Watermelon Frost Production Technique" was included in the Guilin Intangible Cultural Heritage List in 2024, showcasing the company's dedication to preserving and innovating traditional practices [5]. Group 2: Market Strategy and Consumer Focus - The company adopts a "thin profit margin, high sales volume" strategy, ensuring affordable pricing for consumers, with retail prices for Sanjin Watermelon Frost products ranging from a few to several tens of yuan [7]. - Over 90% of pharmacies in China carry Sanjin Watermelon Frost products, reflecting the company's strong market presence and consumer trust built over decades [7]. - The company maintains a comprehensive cost control system across its production processes, allowing it to offer high-quality products at competitive prices [7]. Group 3: Innovation-Driven Development - During the 14th Five-Year Plan, Guilin Sanjin has focused on innovation, establishing a joint innovation platform for traditional Chinese medicine and actively participating in national and regional research projects [9][10]. - The company has made significant advancements in its product lines, with multiple iterations of existing products to enhance efficacy and adapt to market needs [10][11]. - In the biopharmaceutical sector, Guilin Sanjin's subsidiary, Baoshan Biotech, is developing innovative drugs for autoimmune diseases and has received clinical approvals for several products [10][11]. Group 4: Supply Chain and Distribution - Guilin Sanjin employs a competitive bidding process for sourcing raw materials, ensuring quality and cost-effectiveness in its supply chain [12]. - The company has established a robust distribution network with nearly 100 main distributors and over a thousand sub-distributors, facilitating widespread market access [12]. - Currently, 18 of the company's products are registered and sold in 17 countries and regions, enhancing its international presence [13].