为什么别人家的产品又贵又好卖？

Core Viewpoint - The article discusses the phenomenon where higher prices can lead to increased sales, challenging the common belief that lower prices always drive better sales performance. It highlights the concepts of Veblen Effect and Giffen Goods to explain consumer behavior regarding pricing and demand. Group 1: Veblen Effect and Luxury Goods - The Veblen Effect suggests that consumers may demand more of a product as its price increases, particularly for luxury goods, as higher prices can enhance perceived value and status [11][14][20]. - Examples include a warming underwear factory in China that raised prices from 50 yuan to 140-150 yuan, resulting in a 30% increase in orders [9]. - Similarly, luxury brands like Chanel and Van Cleef & Arpels have successfully increased prices while boosting sales, demonstrating the effectiveness of this pricing strategy [12][13]. Group 2: Giffen Goods and Consumer Behavior - Giffen Goods illustrate a scenario where demand for a product increases as its price rises, contrary to typical economic expectations. This phenomenon was observed during the Irish Potato Famine [22][24]. - The article explains that when essential goods like potatoes become more expensive, consumers may buy more of them due to the lack of affordable alternatives, showcasing a unique consumer psychology [28][36]. Group 3: Price Elasticity and Market Dynamics - The concept of price elasticity is crucial in understanding consumer behavior. Products with high elasticity see demand fluctuate significantly with price changes, while necessities tend to have inelastic demand [56][57]. - The article warns that relying solely on a low-price strategy can lead to detrimental price wars, ultimately harming the industry as a whole [59]. Group 4: Consumer Preferences and Pricing Strategies - The article argues that consumers do not always prefer cheaper options; instead, they may seek products that offer perceived value, even at higher prices [44][45]. - It emphasizes the importance of aligning product pricing with its perceived value and utility, suggesting that higher prices can sometimes lead to better sales if consumers recognize the product's worth [60].