Ferrari(US:RACE) 汽车商业评论·2025-10-10 23:08Core Viewpoint - Ferrari has unveiled its first all-electric vehicle, tentatively named "Elettrica," with an expected price of at least €500,000 (approximately $580,400) [3][4]. Group 1: Vehicle Details - The Elettrica was showcased as a production chassis integrating a battery pack and drive motor, without the wheels and body shell [4]. - The complete exterior design will be revealed in spring 2024, with the first deliveries expected in 2026 [5][6]. - Elettrica aims to set a new benchmark for electric sports cars in terms of aesthetics, sound, and driving experience, marking the culmination of Ferrari's long journey in electric technology [8]. Group 2: Technological Innovations - The development of Elettrica is backed by over $100 million in investment and a dedicated team led by CEO Benedetto Vigna and designer Jony Ive [8]. - Elettrica will feature over 60 proprietary technology patents, a chassis made of 75% recycled aluminum, and a reduction of CO2 emissions by 6.7 tons per vehicle [10]. - The vehicle will be equipped with four electric motors, producing over 1,000 horsepower, and will include advanced features like four-wheel steering and an active suspension system [11]. Group 3: Market Positioning and Challenges - Ferrari's transition to electric vehicles began with a strategic upgrade in 2021, aiming to attract new customers while maintaining its traditional clientele [19][21]. - The company faces the challenge of convincing traditional supercar enthusiasts to embrace a fully electric model, as many competitors simulate engine sounds in their electric vehicles [16][18]. - Despite the anticipated performance of Elettrica, it may not surpass the acceleration of Ferrari's internal combustion engine models due to weight constraints [21][22]. Group 4: Future Outlook - Ferrari plans to launch an average of four new models annually from 2026 to 2030, with a current active customer base of 90,000, reflecting a 20% increase from 2022 [24]. - Analysts express confidence in Ferrari's ability to execute its long-term plans, supported by strong demand exceeding supply [24].