无人在意的黄金周角落,穷游网「诈尸」了
36氪·2025-10-10 23:57

Core Viewpoint - The article discusses the return of Qiongyou.com and its travel planning app, Qiongyou Itinerary Assistant, highlighting the challenges it faces in a modern travel landscape dominated by social media and user-generated content platforms like Xiaohongshu [4][12][16]. Group 1: Qiongyou.com's Return - In September, Qiongyou.com announced the return of its travel app, which garnered attention from long-time users who reminisced about the detailed travel guides of the past [4][6]. - The app's interface is simple and focuses on generating travel itineraries based on user input, but it lacks modern features and relevant content for today's travelers [8][10]. - The nostalgia for Qiongyou.com reflects a longing for the travel philosophy it once represented, even as the current market is saturated with new travel planning apps [15][28]. Group 2: Market Competition - Qiongyou.com faces competition not only from content platforms like Xiaohongshu but also from local lifestyle platforms that provide detailed location information and user reviews [16][17]. - The article notes that the travel planning landscape has evolved, with new apps offering more personalized and interactive features that cater to younger users [21][26]. - Despite its historical significance, Qiongyou.com is seen as outdated, with its content and features not aligning with the current preferences of travelers who seek unique experiences [14][33]. Group 3: User-Generated Content and Travel Philosophy - The decline of user-generated content (UGC) on Qiongyou.com since 2020 has contributed to its challenges, as the platform struggles to engage active travelers [12][14]. - The article emphasizes that while Qiongyou.com provided valuable travel information in the past, the current generation of travel apps leverages AI to create personalized itineraries, making the traditional model less relevant [26][28]. - The essence of travel has shifted from detailed planning to spontaneous exploration, raising questions about the value of comprehensive travel guides in today's context [30][35].