宗馥莉,放下了
虎嗅APP·2025-10-11 00:23

Core Viewpoint - The article discusses the resignation of Zong Fuli from her positions at Wahaha, highlighting the internal and external reforms she attempted during her tenure, the family conflicts affecting her leadership, and the implications for the company's future [5][21]. Group 1: Resignation and Leadership Changes - Zong Fuli resigned from key positions at Wahaha, including Chairman and legal representative, after a brief tenure of just over a year [5]. - Her leadership involved significant organizational reforms, including the adjustment of the dealer system and the dismissal of underperforming dealers [4][5]. - Despite her efforts, Zong Fuli's departure appears to be influenced more by family conflicts and complex shareholding structures than by company performance [8][9]. Group 2: Internal Reforms and Challenges - Zong Fuli initiated reforms focusing on standardization, process optimization, and digitalization within Wahaha, aiming to modernize the company's operations [11][12]. - The reforms included the establishment of new performance standards and financial approval processes, transitioning the company's operations to a digital platform [12]. - However, the rapid implementation of these reforms led to internal resistance and dissatisfaction among dealers, which compounded the challenges she faced [13][14]. Group 3: Family Dynamics and Shareholding Structure - The family dynamics within the Zong family, particularly conflicts over a $2.1 billion offshore trust, significantly impacted Zong Fuli's authority and decision-making [8][9]. - Wahaha's shareholding structure is complex, with the largest shareholder being a state-owned enterprise, which complicates the Zong family's control over the company [8][20]. - Zong Fuli's position was further weakened by ongoing legal disputes regarding share ownership and the influence of other family members [8][19]. Group 4: Market Position and Future Outlook - Despite Zong Fuli's resignation, Wahaha reported a 53% year-on-year increase in beverage sales revenue in 2024, indicating strong market performance [8]. - The company continues to hold the top market share in its traditional segments, suggesting that the underlying business remains robust despite leadership changes [8]. - The future of Wahaha may hinge on how the new leadership navigates the existing challenges and the legacy of Zong Fuli's reforms [21][23].