新华社评“小米对标苹果”：对标国际一流，到底要对标什么？

Core Viewpoint - Xiaomi, represented by its founder Lei Jun, emphasizes the importance of benchmarking against leading brands like Apple to ultimately surpass them, indicating a shift in China's tech landscape from follower to leader in innovation [2][3][6]. Group 1: Innovation and Competitive Landscape - Chinese tech companies, led by Xiaomi, are redefining the competitive landscape in consumer electronics, transitioning from a follower model to one of leading innovation [3][6][7]. - The launch of Xiaomi's 17 series has drawn parallels to Apple's initial market entry in China, highlighting a significant change in consumer response and market dynamics [6][7]. - The evolution of innovation in China has moved from application-level and scenario-based innovations to core component and chip-level innovations, showcasing a growing leadership role in product definition and user interaction [7]. Group 2: Value Chain and Market Position - The value chain in China's tech industry is shifting from low to high, driven by technological and industrial innovation, which is accelerating the move towards mid-to-high-end markets [7][9]. - Data indicates a significant increase in the sales of new energy vehicles (NEVs) in China, with sales reaching 12.87 million units and a penetration rate of 40.9% by 2024, reflecting the rapid growth and competitiveness of domestic brands [9]. Group 3: Consumer Demand and Market Trends - The recent holiday season saw a surge in demand for tech products, with digital product consumption increasing by 11% year-on-year, indicating a strong market potential driven by technological advancements [10]. - The shift towards service-oriented consumption is emerging as a new growth point, moving consumer behavior from one-time purchases to ongoing service subscriptions, thereby unlocking additional market potential [10][11]. Group 4: Long-term Focus and Technological Foundations - The Chinese tech industry is increasingly focusing on long-term investments in core technology development, moving away from short-term profit motives [11][12]. - Xiaomi's commitment to investing 200 billion yuan in core technology R&D over the next five years underscores the strategic shift towards building a robust technological foundation [12]. - China's R&D investment is projected to exceed 3.6 trillion yuan in 2024, reflecting a 48% increase since 2020, with R&D intensity surpassing the average levels of EU countries [12].