王石：成功与不成功就差一步，熬

Core Insights - The article emphasizes the importance of product innovation and brand globalization in the context of the current consumption landscape, particularly focusing on the lessons from Japanese companies like Sony, Uniqlo, and Muji [8][10][11]. Group 1: Event Overview - The "Black Horse Consumption Rise Selected Course" will take place from October 17 to 19 in Shenzhen, featuring industry leaders who will share insights on product innovation and brand expansion in the current market [5][9]. - The course aims to dissect how Japanese and Chinese consumer champions navigate the challenges of a saturated market and leverage technology for product development [10][11]. Group 2: Key Themes - The transition from "Made in China" to brand premiumization is crucial for Chinese consumer electronics companies to escape price competition [16]. - AI is reshaping consumer experiences, with companies needing to integrate demand with algorithmic solutions to create innovative products [8][10]. - The course will cover various sectors including consumer electronics, beauty, fashion, and fast-moving consumer goods, focusing on how to turn technology into user-perceived value [9][10]. Group 3: Expert Contributions - Notable speakers include: - 前田悟 (Former Sony Engineer): Discussing how to transform ideas into market-leading products [15]. - 萩原富三郎 (Muji Co-founder): Sharing insights on maintaining quality while offering structurally low-priced products [19]. - 浅田拓郎 (Former Uniqlo MD): Revealing how data-driven strategies can lead to significant growth [21]. Group 4: Target Audience - The course is designed for founders and CEOs of consumer enterprises looking to: - Break through growth ceilings by identifying niche market opportunities [23]. - Expand internationally while avoiding cultural pitfalls [23]. - Innovate products to combat severe homogenization in the market [23].