宗馥莉叔叔：娃哈哈不是宗家的

Core Viewpoint - The resignation of Zong Fuli from Wahaha Group has raised questions about the company's future direction and her leadership style, with implications for the brand's identity and operations [2][3][4]. Group 1: Resignation Details - Zong Fuli officially resigned from her positions as legal representative, director, and chairman of Wahaha Group on September 12, confirmed by internal sources [2]. - This is not the first time Zong Fuli has attempted to resign; she previously expressed a desire to step down in July of the previous year but ultimately decided to continue her management role after discussions with shareholders [2]. Group 2: Family Insights - Zong Zehou, Zong Fuli's uncle, commented on her resignation, suggesting that her previous decision to step down could have been a positive move if she had heeded advice regarding her leadership approach [3][4]. - He emphasized that Zong Fuli's focus should have been on philanthropy and gaining recognition rather than aggressively pursuing business growth, indicating a disconnect with traditional values [4][7]. Group 3: Brand and Business Implications - Zong Fuli's resignation is linked to issues surrounding the compliance of the Wahaha trademark, leading her to focus on her new brand "Wawa Xiaozong" [7][8]. - An internal document revealed that Wahaha Group plans to transition to the new brand "Wawa Xiaozong" starting from the 2026 sales year to address historical compliance issues [8][10]. - There has been a trend of name changes among Wahaha's subsidiaries to "Hongsheng," indicating a shift in branding strategy under Zong Fuli's control [10]. Group 4: Market Position and Future Prospects - The new brand "Wawa Xiaozong" has been registered on social media, although it has yet to gain significant traction with only around 1,000 followers [10]. - A new product under the "Wawa Xiaozong" brand, a sugar-free tea drink, was introduced earlier this year, suggesting a potential new direction for the brand [10][12].