第一批回县城开球馆的羽球人，快撑不下去了？

Core Viewpoint - The article discusses the rising trend of badminton courts opening in county towns, highlighting the shift from limited options to an abundance of choices for badminton enthusiasts, driven by lower costs and increased demand for recreational activities [6][7][11]. Group 1: Market Dynamics - The number of badminton courts in county towns has surged, with one individual noting that five new courts opened in their hometown, providing a total of 46 courts [6][12]. - The cost of playing badminton in county towns is significantly lower than in major cities, with prices as low as 10 yuan for casual play and 20 yuan for court rental, compared to at least 100 yuan in cities like Beijing [6][12]. - The influx of badminton courts has transformed the experience for local players, shifting from "hard to find a court" to "too many choices" [7][11]. Group 2: Entrepreneurial Opportunities - Many young entrepreneurs are returning to their hometowns to open badminton courts, inspired by the success of previous ventures like coffee shops [10][11]. - The concept of "geographical arbitrage" is evident, as entrepreneurs leverage lower costs in county towns to replicate successful business models from larger cities [18]. - Initial investments for opening badminton courts are relatively low, with one entrepreneur spending 350,000 yuan to set up a facility, including rent and equipment [18]. Group 3: Challenges and Competition - Despite the initial success, many new badminton courts face challenges in attracting consistent customers, especially as competition increases [28][36]. - Pricing strategies are crucial; setting fees too high can deter customers, while too low may not cover costs. For instance, one entrepreneur had to adjust their pricing from 50-70 yuan to 19.9 yuan for three hours to attract players [30][31]. - The market is becoming saturated, leading to concerns about sustainability as many courts may struggle to maintain profitability once the initial excitement fades [39][44]. Group 4: Community Engagement - Successful badminton courts are focusing on creating a community atmosphere, offering free snacks and engaging with customers on a personal level [41][43]. - The social aspect of playing badminton in county towns is emphasized, with players often forming groups with friends and family rather than just meeting strangers [44]. - Entrepreneurs are adapting their facilities to cater to local preferences, such as using vibrant colors for court surfaces to attract younger players [25][39].