宗馥莉，这件事没处理好

Core Insights - The article discusses the power struggle within Wahaha Group, focusing on the roles of the controlling entities: Hongsheng Group, Wahaha Group, and the state-owned shareholder holding 46% of the shares [2][3][18] - The resignation of Zong Fuli marks a significant shift in the company's leadership dynamics, as she transitions from a prominent successor to a figure sidelined in brand control [3][4][7] Group 1: Leadership Changes - Zong Fuli resigned from her key positions in Wahaha Group, including legal representative and chairman, after only one year of nominal leadership [7][9] - Her departure was formalized in a board meeting on October 10, where Xu Simin was appointed as the new general manager, leaving the chairman position vacant [7][10] - Zong Fuli's tenure was characterized by rapid changes and a significant shift in the company's operational focus, moving from a comprehensive operator to a trademark holder [10][11] Group 2: Business Strategy and Performance - Despite Zong Fuli's resignation, Wahaha Group reported a record revenue growth of 53% in 2024, the highest in its history, with Q1 2025 growth exceeding 30% [11][13] - The restructuring under Zong Fuli's leadership involved transferring core assets and resources to Hongsheng Group, which became the main production and sales force [10][11] - The article highlights the challenges of transitioning from an old operational framework to a new one, emphasizing the complexities of the existing stakeholder relationships and the need for reform [11][13] Group 3: Brand and Market Positioning - The trademark rights of "Wahaha" are a critical point of contention, as any use requires unanimous consent from all shareholders, limiting Zong Fuli's control [18][20] - Following her resignation, Zong Fuli initiated a new brand, "Wawa Xiaozong," aiming for ambitious sales targets of 30 billion, indicating her intent to establish a competitive presence in the market [34][36] - The emergence of "Wawa Xiaozong" is seen as a strategic move to navigate the constraints imposed by the existing corporate structure and to maintain relevance in the beverage industry [20][34]