宗馥莉，放下了

Core Viewpoint - The article discusses the resignation of Kelly (Zong Fuli) from her positions at Wahaha, highlighting the internal and external challenges she faced during her tenure, including family conflicts and complex ownership structures [6][9][29]. Group 1: Resignation and Leadership Changes - Kelly Zong reformed the organizational structure internally and significantly altered the distributor system externally, dismissing underperforming distributors [5][6]. - Zong's resignation from key positions occurred after a little over a year in leadership, indicating a rapid rise and fall in power [6][10]. - Despite her efforts, Zong's leadership faced significant challenges from family disputes and complex ownership dynamics within Wahaha [9][10]. Group 2: Internal Reforms and Challenges - Zong initiated reforms focusing on standardization, process optimization, and digitalization, aiming to modernize Wahaha's operations [15][17]. - The reforms included new performance standards and financial approval processes, but the rapid implementation led to operational difficulties [17][18]. - Zong's approach to reform was met with resistance from long-standing employees loyal to the previous leadership style, complicating her efforts [16][19]. Group 3: Market Position and Performance - Wahaha experienced a 53% year-on-year increase in beverage sales revenue in 2024, marking the highest growth rate since its inception [9]. - Despite the strong sales performance, Zong's leadership was undermined by internal conflicts and external pressures, leading to her resignation [10][19]. - The competitive landscape for Wahaha remains challenging, with strong rivals like Nongfu Spring and Uni-President, and a lack of new blockbuster products in recent years [22][23]. Group 4: Family Dynamics and Ownership Issues - The ownership structure of Wahaha is complex, with significant stakes held by state-owned enterprises and family members, complicating Zong's authority [9][24]. - Family disputes over asset control and ownership rights have created additional pressure on Zong, impacting her leadership stability [9][24]. - The internal family dynamics and external market pressures contributed to Zong's urgency to prove her capabilities as a leader [20][23]. Group 5: Future Prospects - Following her resignation, Zong's core team, known as the Hongsheng system, is expected to continue operating, potentially launching new brands [26][27]. - The future direction of the Hongsheng system remains uncertain, but it may leverage its existing strengths to establish a new brand [27][28]. - Zong's leadership style and her approach to employee relations have garnered some positive sentiments, indicating her potential for future endeavors [28].