网球配它，新中产恨不得掏空钱包

Core Viewpoint - The article discusses the emerging trend of "tennis tourism" in China, driven by the increasing interest in tennis among the middle class, particularly following the anticipated success of Zheng Qinwen in the 2024 Olympics. This trend presents a lucrative business opportunity for entrepreneurs and tennis clubs, as it combines tennis with travel experiences, catering to a high-income demographic seeking quality coaching and unique travel experiences [4][6][10]. Summary by Sections Tennis Tourism Concept - Tennis tourism is defined as a combination of tennis and travel, where the primary goal is to play tennis at various courts rather than traditional sightseeing [5]. - The rise of tennis tourism is attributed to the growing popularity of tennis among the middle class in China, particularly influenced by upcoming major events like the Olympics [6]. Market Pricing and Demand - Prices for tennis tourism packages vary significantly, with examples showing weekend packages in popular locations like Mogan Mountain priced around 2,000 RMB for two days, and some packages during peak seasons reaching up to 4,760 RMB per person [8][10]. - The average daily cost for tennis tourism packages is reported to be over 1,000 RMB, with some packages exceeding 2,000 RMB per day [23][26]. Target Demographics - The clientele for tennis tourism primarily consists of high-income individuals, including corporate executives and young professionals, who are willing to invest in quality tennis training and unique travel experiences [18][20]. - Female participants aged 28-40 from first-tier cities are particularly noted as a significant demographic within this market [19]. Business Model and Profitability - The business model for tennis tourism is relatively low-barrier compared to establishing tennis clubs, as it mainly requires partnerships with hotels and tennis courts [26][27]. - Entrepreneurs in this space have reported profitability since launching their tennis tourism projects, indicating a strong demand and effective business strategies [26]. Challenges and Market Saturation - The market for tennis tourism is facing challenges such as route homogenization, where many operators offer similar travel packages, leading to increased competition [29][31]. - The sustainability of the tennis tourism market is questioned, as it relies on one-time purchases and may struggle with customer retention [32]. Integration with Local Tourism - There is a push to integrate tennis tourism with local cultural and tourism industries, aiming to position cities as attractive destinations for tennis enthusiasts [34]. - Cities like Jingmen and Rizhao are highlighted as emerging hubs for tennis tourism, leveraging their local resources and government support to attract visitors [35][38].