对话星迈王生乐：95%靠运气，但要把运气成分压到最小

Core Viewpoint - The article discusses the strategic insights of Wang Shengle, founder of Xingmai Innovation, focusing on the importance of defining what not to do in business, maintaining financial stability, and leveraging unique market opportunities in the pool robot industry while avoiding direct competition with established players [2][5][26]. Financing - Xingmai secured 1 billion RMB in funding, exceeding initial expectations, with Meituan as the lead investor and existing shareholders significantly increasing their stakes [5][6]. - The founder emphasizes that the goal of raising more funds is to reduce reliance on luck and ensure the company can navigate challenges effectively [6][11]. - Investors are attracted to Xingmai's grounded approach and the team's ability to iterate products rapidly [8][9]. Strategy - The founder believes in focusing on specific niches rather than broadening the product line indiscriminately, stating that understanding what not to pursue is crucial [13][20]. - The company aims to deepen its presence in the pool robot market while exploring opportunities in the lawn mowing robot sector, which is seen as a complementary area [20][23]. - The strategy involves concentrating resources and talent to achieve significant growth and profitability in the chosen segments [21][22]. Market Insights - The article highlights the importance of user insight and the need for a robust understanding of customer demands, which is prioritized over traditional marketing and R&D efforts [30][31]. - Xingmai's marketing budget has significantly increased, with a focus on learning from past expenditures to optimize future strategies [34][36]. - The company has over 2,000 offline stores globally, with a strong presence in the U.S. and Europe [38]. Competition - Wang Shengle expresses confidence in Xingmai's ability to compete against larger players, noting that the company has prepared for potential market challenges [41][43]. - The founder believes that the pool robot market will stabilize within the next two years, with Xingmai's strategy focusing on building its own manufacturing capabilities to enhance competitiveness [43][44]. - The long-term vision includes capturing a significant market share, with a target of 4 million units sold annually within five years [49]. Innovation - Innovation is a core focus for Xingmai, with a dedicated innovation department established to foster creative solutions and product development [61][62]. - The company invests heavily in R&D, with a budget exceeding 100 million RMB, aiming for continuous improvement and technological breakthroughs [76]. - The founder emphasizes the importance of creating a culture that encourages innovation without the fear of failure, which is seen as a barrier to creativity [69][70]. Management - The article discusses the evolving role of the founder, highlighting that the value of leadership should increasingly come from the ability to harness talent and resources rather than personal vision alone [80][81]. - The company maintains a low employee turnover rate, attributed to a strong sense of value and growth opportunities within the organization [85]. - The founder's approach to recruitment focuses on finding individuals who are open-minded and eager to learn, which is seen as essential for long-term success [84].