Vatti(SZ:002035) 商业洞察·2025-10-13 09:23Core Viewpoint - Vatti Holdings, once hailed as the "first stock in kitchen appliances," has transformed into a family business after 11 years of internal strife, culminating in a board dominated by the Pan family and the removal of restrictions on family members holding executive positions [2][4]. Group 1: Internal Struggles and Governance Changes - The recent shareholder meeting resulted in the election of Sun Dongbo as an independent director, leaving four out of the seven board members as members of the Pan family [2][4]. - The company amended its articles of association to remove the clause prohibiting relatives of founders from holding executive positions, overturning the previous agreement established by the "Seven Gentlemen of Vatti" [4][6]. - The internal conflict peaked in March 2023 when the former chairman of Vatti Electronics, Wu Gang, refused to cooperate with the parent company's audit, leading to a dramatic confrontation that ended with Vatti Holdings acquiring 60% of Vatti Electronics from Wu Gang and others [4][22]. Group 2: Financial Performance and Market Position - Vatti's revenue in 2024 was only 6.3 billion yuan, significantly trailing behind competitors like Fotile and Boss Appliances, which reported revenues of 17.6 billion yuan and 11.2 billion yuan, respectively [4][22]. - The company's performance continued to decline in Q1 2025, with revenue and net profit dropping by 8.8% and 14.33%, respectively, compared to the same period last year [22][23]. - From 2017 to 2022, Vatti's revenue compound annual growth rate was only 0.31%, and net profit fell from 510 million yuan to 143 million yuan [22][24]. Group 3: Product and Brand Challenges - Vatti's traditional product lines, including stoves and disinfection cabinets, have seen significant declines, with disinfection cabinet sales plummeting by 18.96% and cabinet sales dropping by 57.59% [26][27]. - The company's market share in the high-end kitchen appliance segment has drastically decreased, with a 6.8 percentage point loss in the mid-range market over five years [26][27]. - Vatti's reputation has suffered due to numerous consumer complaints regarding product quality and inadequate after-sales service, with thousands of complaints filed on platforms like Black Cat Complaints [27][28]. Group 4: Research and Development Investment - In 2024, Vatti's R&D investment was 263 million yuan, representing only 4.13% of its revenue, while its sales expenses reached 702 million yuan [31]. - The company holds 3,287 effective patents, which is less than half of Fotile's, and less than 30% of these are invention patents [31][31]. - Vatti's strategic focus on marketing over R&D has contributed to its declining brand loyalty and market position, as it struggles to keep pace with competitors [28][31].