四个关键问题，拆解宗馥莉二次请辞

Core Viewpoint - The resignation of Zong Fuli from Wahaha Group marks a significant shift in the company's leadership dynamics, indicating deeper issues within the organization and the brand's future direction [5][9][10]. Group 1: Resignation Details - Zong Fuli's resignation on September 12, 2023, was conducted discreetly, contrasting with her previous high-profile resignation [5][6]. - This resignation is seen as a definitive move rather than a temporary retreat, as it follows a series of internal conflicts and legal complexities regarding the use of the Wahaha brand [6][9]. - The macro-level implications of her resignation include the inability of the Hongsheng Group to continue using the Wahaha trademark, leading to the introduction of a new brand, "Wawa Xiaozong," starting in 2026 [7][12]. Group 2: Company Structure and Control - Despite her resignation from Wahaha Group's core management, Zong Fuli retains significant ownership and control, holding 54% of the shares, which grants her substantial influence over the company [10][11]. - The Hongsheng Group, which Zong Fuli controls, remains a critical player in the production and operational aspects of Wahaha, indicating that her influence persists despite her formal exit [11][24]. - The Wahaha Group's assets represent only a small fraction (15.67%) of the total assets within the Wahaha system, highlighting the limited scope of the group compared to the broader operational framework controlled by Zong Fuli [24]. Group 3: Brand and Market Implications - The transition to the "Wawa Xiaozong" brand raises questions about market acceptance and the potential for consumer recognition, as the brand's legacy is deeply tied to Wahaha [12][20]. - The ongoing trademark disputes and the need for a new supply chain could lead to operational challenges for Wahaha, particularly in maintaining production continuity and brand identity [28][30]. - Zong Fuli's departure could disrupt the recent reforms that revitalized Wahaha's market presence among younger consumers, raising concerns about the brand's future engagement strategies [29][30]. Group 4: Leadership Transition - The potential successor to Zong Fuli is currently unclear, with speculation around the appointment of Xu Simin, who lacks extensive commercial experience, suggesting a possible interim management phase rather than a robust leadership transition [31][32]. - The unresolved trademark issues and the overall governance structure may hinder the ability of any new leader to effectively navigate the challenges facing Wahaha [30][31].