库克现身抖音直播带货

Core Points - Apple CEO Tim Cook made a surprise appearance in a Douyin live stream at the Apple Store flagship, marking his first live commerce event aimed at Chinese consumers [1] - During the live stream, Cook announced that the iPhone Air will officially launch in China next week, with pre-orders starting on Friday, October 17 [2] Group 1 - Tim Cook's live stream event signifies Apple's strategic move to engage directly with Chinese consumers through popular platforms [1] - The announcement of the iPhone Air's launch and pre-order date indicates Apple's continued focus on the Chinese market, which is crucial for its sales growth [2]