库克现身上海，获赠定制版LABUBU

Core Insights - Apple's CEO Tim Cook visited China again, marking his second trip this year, with a focus on engaging with local talent and showcasing new products [1][4] - The announcement of the iPhone Air, the thinnest iPhone to date, set for online pre-orders on October 17 and official sales on October 22, highlights Apple's commitment to the Chinese market [4] - The new COO, Sabih Khan, visited Apple's Shanghai application research lab, emphasizing the company's ongoing investment and expansion in China [5][6] Group 1: Leadership Changes and Strategic Visits - Sabih Khan's visit to the Shanghai application research lab is his first public appearance in China since taking over as COO [5] - The leadership transition from Jeff Williams to Sabih Khan is part of Apple's long-term succession planning [6] - Cook's and Khan's visits are interpreted as positive signals for Apple's strategy in the Chinese market [10] Group 2: Investment in Research and Development - Apple has invested over 1 billion RMB in its application research labs in Shenzhen and Shanghai over the past five years, with plans for further expansion [6] - The Shanghai lab is the largest of its kind outside the U.S., supporting all product lines with various specialized testing facilities [6] - The lab's innovations, such as the super ceramic shield, have contributed to the development of the iPhone Air and improved product quality [8] Group 3: Supply Chain and Manufacturing Strategy - The proximity of the Shanghai lab to Apple's supply chain factories in the Yangtze River Delta and Pearl River Delta enhances product development and feedback loops [10] - The lab serves as a critical bridge between Apple and the Chinese manufacturing ecosystem, facilitating innovation and collaboration [10] - The recent visits by Apple executives underscore the importance of supply chain strategy in the company's operations in China [10]