网上订餐行业洞察：2024年TOP5 企业占据全球70.41%的市场份额

Overview of Online Food Ordering - Online food ordering refers to the process of ordering food through a restaurant's own website or mobile application, or through multi-restaurant chains' websites or applications. Customers can choose between delivery or pickup. The ordering process includes selecting a restaurant, scanning the menu, choosing dishes, and finally selecting pickup or delivery. Payment methods include credit or debit card payments through the app or website, or cash payments at the restaurant [1]. Market Size and Growth - The global online food ordering market is expected to reach $13.47 billion by 2031, with a compound annual growth rate (CAGR) of 9.5%, compared to $7.086 billion in 2024 [2]. - The online food ordering market is becoming increasingly concentrated, with major players including McDonald's, KFC, Subway, Pizza Hut, Starbucks, Burger King, Domino's Pizza, Dunkin Donuts, Dairy Queen, Papa John's, Wendy's, Just Eat, Takeaway, Alibaba (Ele.me & Flash Delivery), GrubHub, OLO, Swiggy, Meituan Waimai, JD Waimai, Uber Eats, DoorDash, and Caviar. By 2024, the top five manufacturers are expected to account for approximately 70.41% of total revenue [2][9]. Market Segmentation - The online food ordering market is divided into independent ordering and restaurant self-operated ordering. As of 2024, delivery platforms dominate the market, accounting for 96.1% of the total market share. The online food ordering market primarily includes B2B and B2C models, with B2C holding the largest market share of approximately 91.3%, reaching $6.46 billion, while B2B is showing a declining trend globally [2][3]. Regional Insights - According to QYResearch, due to rising living standards and market maturity, the Asia-Pacific region is expected to hold the largest market share by 2025. Suppliers recognize the importance of this region, particularly in China and India, and are working to penetrate the market by strengthening their sales and distribution networks [3]. Competitive Landscape - Despite the intense competition in the global online food ordering market, many companies are able to achieve substantial profits from online food ordering production and marketing, which is believed to attract more entrants into the market. An increasing number of consumers are choosing online food ordering with higher frequency, leading to fierce competition between in-house delivery service providers and third-party delivery service providers. The potential introduction of artificial intelligence solutions and drone delivery is also anticipated [3].