Core Viewpoint - The article discusses the potential impact of renewed trade tensions between the U.S. and China on companies like Pop Mart, particularly in the toy industry, highlighting the company's strategies to mitigate risks and capitalize on market opportunities in the U.S. [4][5][22] Trade Tensions and Market Impact - Trump has threatened to impose significant tariffs on Chinese imports if China enacts new export restrictions on rare earth materials, indicating a resurgence in U.S.-China trade tensions [4][5] - Following this announcement, U.S. stock markets experienced declines, with the Nasdaq dropping over 3.5% and the S&P 500 down more than 2.7% [6][7] - The previous tariff war had a pronounced effect on import-export businesses, particularly labor-intensive industries like toys, which faced challenges due to increased tariffs [8][22] Pop Mart's Response to Tariffs - Pop Mart has been proactive in addressing tariff impacts by relocating some production to Vietnam, where labor costs are significantly lower than in China [14] - The company has also adjusted product pricing in the U.S. market to maintain profit margins, with some products seeing price increases of up to 28% due to anticipated tariff hikes [15][16] - Despite these challenges, Pop Mart's unique product offerings and consumer experience have led to strong demand in the U.S., with foot traffic in its stores often surpassing that of nearby competitors [18][20] Financial Performance and Growth - In the first half of the year, Pop Mart reported revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, with overseas market revenue exceeding 40% of total sales [22] - The Americas market saw a staggering revenue growth of 1142.3%, indicating strong market penetration and consumer interest [22] - By the end of 2025, Pop Mart plans to have over 200 stores internationally, with a focus on expanding its presence in the U.S. [22][23] Market Position and Future Outlook - Pop Mart's U.S. market is still in its early stages, with 50 stores primarily located in residential areas, suggesting room for growth in prime commercial locations [20][23] - The company is confident in its ability to scale operations in North America, citing strong consumer demand for IP-designed products and a mature retail market [23] - The brand's popularity, particularly for products like LABUBU, has led to significant consumer engagement, with reports of high demand and even competitive purchasing behavior [21][22]
特朗普威胁加税,LABUBU高兴坏了
36氪·2025-10-14 00:09