深蓝S05：卖10台里面9台都是520Max，对比最多的是零跑B10

Market Overview - The market has seen a recovery in customer traffic compared to previous periods, with daily foot traffic reaching 7 to 8 groups, and weekends seeing a significant increase [2] - In a small fifth-tier city, competition is limited as most car brands have only one dealership, leading to less price comparison among customers [3] Sales Performance - The dealership sold a total of 49 vehicles last month, with the S05 model accounting for 22 units, highlighting its status as a sales leader [5] - The most popular configuration is the 520 Max, which constitutes 90% of the sales for this model [5] - The dealership currently has 6 units of the 520 Max in stock, with the majority being the popular color "Flowing Silver" [5] Pricing and Promotions - Deep Blue maintains strict price control, with direct communication from regional managers to sales staff regarding pricing breaches [4] - Current promotional offers include an 80,000 yuan interest-free loan for 24 months, a 999 yuan charging station installation service, and a 5,000 yuan trade-in subsidy [10] - The total discount available is 7,000 yuan, including a 4,000 yuan official discount and an additional 3,000 yuan from the dealership [11] Customer Demographics - The customer base for the S05 is diverse, ranging from recent graduates to individual business owners and civil servants [12] - A case study of a customer, a 40-year-old veteran, illustrates the shift towards electric vehicles due to rising fuel costs and the need for a cost-effective solution for long commutes [13][14] Competitive Landscape - Internal training identifies competitors as Yuan Pus, Leap B10, Haiyun 05, and Galaxy E5, with the most comparisons made against Leap [16] - Deep Blue's advantages include the use of CATL batteries and 3C fast charging, while its disadvantages lie in the hardware for intelligent driving compared to competitors like Leap, which offers laser radar [17] Customer Feedback - The S05's Ultra version has struggled in sales, attributed to its higher price and limited perceived value compared to the more popular Max version [7][8] - Common customer complaints include a short maintenance cycle of one year or 10,000 kilometers and a limited warranty period of three years or 120,000 kilometers [25]