POP MART(HK:09992) IPO早知道·2025-10-14 03:31Core Insights - LABUBU has evolved from a canvas-based creation to a three-dimensional world, becoming a cultural symbol that combines trendiness and emotional resonance [8] Group 1: LABUBU's Development and Milestones - This year marks the tenth anniversary of LABUBU, with a global tour exhibition called THE MONSTERS, which started in Shanghai and will visit cities like Beijing, Taipei, Hong Kong, Tokyo, Paris, and New York [6] - The exhibition features a large number of original sketches and products from THE MONSTERS, showcasing the brand's growth and popularity [6] - LABUBU's journey began in 2015 with the release of illustrated books inspired by Nordic mythology, leading to the creation of the THE MONSTERS character series [8] Group 2: Market Impact and Recognition - The launch of the "THE MONSTERS Forest Music Festival Series" in April 2019 marked LABUBU's entry into the trendy toy market, quickly gaining traction [8] - The release of the third-generation plush keychain "High Energy Ahead" in 2025 caused a global buying frenzy, propelling the Bubble Mart app to the top of the US App Store shopping chart [8] - LABUBU has garnered attention from international celebrities such as Brad Pitt, Lady Gaga, David Beckham, and Madonna, establishing itself as a world-class IP that transcends cultural and geographical boundaries [8]