中国eSIM手机解禁 库克在抖音直播带货iPhone Air

Group 1 - The introduction of eSIM mobile services by major Chinese telecom operators marks a significant shift from traditional SIM cards to a more lightweight and multi-modal eSIM model, enhancing user experience with features like card-free activation and seamless global roaming [2][3] - China Unicom, China Mobile, and China Telecom have all received approval for eSIM mobile services, with China Unicom having initiated eSIM technology research as early as 2015, indicating a well-established service capability [2] - The launch of the iPhone Air, which exclusively supports eSIM, is set for pre-order on October 17, following a promotional live stream by Apple CEO Tim Cook, highlighting the product's lightweight design [3][4] Group 2 - Apple's iPhone shipments in the Chinese market are projected to decline by 17% in 2024, reaching 42.9 million units, making it the largest drop among the top five manufacturers [4] - To counteract declining sales, Apple is expanding its online presence through platforms like Douyin and Xiaohongshu, aiming to reach consumers through social e-commerce channels [4] - The updated product information for the iPhone Air on Apple's Chinese website confirms eSIM support from all three major telecom operators, dispelling previous rumors about contract-based sales [4]