本地化新闻,AI无法抵达的“最后一公里”
腾讯研究院·2025-10-14 08:33

Core Viewpoint - The article discusses the paradox of information overload, where people are well-informed about global events but lack knowledge about local news, leading to a decline in local media and a potential opportunity for local news to regain value due to the limitations of AI [2][3][4]. Group 1: Decline of Local Media - Over the past two decades, the rise of the internet and algorithms has reshaped the media landscape, causing local newspapers, radio, and TV stations to lose advertising revenue and influence, resulting in many closures or transformations [3][4]. - In the U.S., over 2,100 newspapers have disappeared in the last 15 years, leaving many communities without local news sources, leading to a phenomenon termed "news deserts" [3]. - In China, urban newspapers have also seen a dramatic decline in circulation and advertising revenue, leading to closures, mergers, or significant layoffs [3]. Group 2: AI Limitations - AI, particularly large language models (LLMs), has inherent limitations that create a structural dilemma regarding data, timeliness, and trust, which are crucial for local news [6][7]. - LLMs primarily rely on vast amounts of publicly available internet data, which tends to favor global and national narratives, neglecting localized information that is often unstructured and poorly digitized [6]. - The immediacy of local news is critical, as it often involves time-sensitive information that LLMs struggle to provide due to their knowledge cut-off dates and reliance on second-hand information [7][9]. Group 3: Revaluation of Local News - The limitations of AI create a survival space for local news, as societal and audience demands shift towards valuing local, relevant content after a long period of globalized information [12][13]. - National media often overlook issues that directly affect people's daily lives, creating a significant content gap that local news can fill [13]. - Local news serves as a "glue" for communities, fostering a sense of identity and belonging, and plays a crucial role in promoting civic engagement and combating social isolation [15]. Group 4: Future of Local News - The future of local news is not about rejecting AI but embracing technology to enhance value, allowing journalists to focus on high-value tasks like relationship building and in-depth reporting [17][19]. - Local news organizations are evolving into community service providers, offering practical guides and resources, which enhances their loyalty among audiences [15][19]. - The emergence of niche local media, focusing on specific areas or topics, is becoming a popular model, emphasizing depth over breadth and fostering stronger connections with core audiences [19][20].