Apple(US:AAPL) 中国基金报·2025-10-14 13:07Core Viewpoint - Apple is experiencing a widespread activation issue affecting new iPhone 17 and iPhone 17 Pro Max devices, attributed to server problems, which has led to significant user frustration and operational challenges for the company [2][15][14]. Group 1: Activation Issues - Many users reported that their new iPhone 17 and iPhone 17 Pro Max devices displayed a message indicating they could not be activated without an internet connection [2][6]. - Users attempted various methods to activate their devices, including connecting to WiFi and using SIM cards, but were unsuccessful [9]. - The issue is not limited to iPhones; some iPads also faced activation problems [10]. Group 2: Official Response - Apple customer service confirmed that the activation issue is a widespread fault and has been escalated to the internal engineering team for urgent resolution [15]. - The customer service representative indicated that the server issues are unrelated to the devices themselves and are not expected to be a frequent occurrence [15]. - A potential workaround suggested by Apple support involves reinstalling the system using a computer, which may allow users to activate their devices [15]. Group 3: Context and Implications - The activation failure coincided with a significant product launch period, raising concerns about Apple's infrastructure stability and emergency response capabilities [15]. - This incident follows a previous service outage in May, indicating a pattern of server-related issues that could impact user experience and brand reputation [15]. - On the same day as the activation issues, Apple CEO Tim Cook participated in a live-streaming event to promote the upcoming iPhone Air, highlighting the company's ongoing engagement with the Chinese market [16].