阿里国际站总裁张阔:30万亿美金规模的国际贸易,AI贡献10%增量才算靠谱|36氪专访
36氪·2025-10-14 13:35

Core Viewpoint - The article discusses the transformative impact of AI on international trade and e-commerce, particularly focusing on Alibaba's international platform, which is leveraging AI to enhance efficiency and create new growth opportunities for businesses in the B2B sector [5][6][7]. Group 1: AI Integration in B2B Trade - Alibaba's international platform, Alibaba.com, is the largest B2B cross-border e-commerce platform with over 50 million active enterprise buyers, aiming to enhance matching efficiency through AI [5][6]. - The platform has introduced AI-native applications like Accio and recently launched the Agent model, which has attracted 2 million overseas enterprise buyers [6][7]. - In September, the platform's order volume increased by 30% during the peak foreign trade season, showcasing the effectiveness of AI in driving business operations [6][7]. Group 2: AI's Role in Business Operations - AI is transforming traditional manual operations into semi-automated or fully automated processes, significantly reducing the time and effort required for various business functions [6][7]. - The introduction of AI search capabilities has led to a 14%-15% increase in conversion rates for sellers, demonstrating the tangible benefits of AI integration [15][34]. - The platform's AI search is designed to handle complex queries, improving user experience by providing results within 4-5 seconds, a significant improvement over previous response times [16][38]. Group 3: Future of AI in E-commerce - The CEO of Alibaba Group outlined a three-phase evolution towards advanced AI systems, with the current phase focusing on AI assisting human operations [7][8]. - The platform's AI initiatives are not just about efficiency; they also aim to democratize access to global supply chains for small and medium-sized enterprises [24][25]. - The company anticipates that AI will contribute to a significant portion of the global GDP, with a target of achieving a 10% impact on the $30 trillion global GDP [32][36]. Group 4: Challenges and Opportunities - Despite the progress, the CEO noted that only 10% of the B2B trade processes have been AI-optimized, indicating substantial room for growth [8][35]. - The complexity of B2B trade necessitates a more sophisticated approach than simple AI chatbots, as the needs of buyers are often intricate and multifaceted [12][13]. - The company is focused on creating a more integrated AI experience that enhances both buyer and seller interactions, moving beyond traditional methods [23][41].