人均万元米其林餐厅关门,好利来公子们也「割不动」有钱人
36氪·2025-10-14 13:35

Core Viewpoint - The high-end Michelin restaurants in China, which were once popular among wealthy consumers, are now facing significant challenges and closures, indicating a shift in consumer preferences and market dynamics [4][7][39]. Group 1: Michelin Restaurants Struggling - Michelin-starred restaurants, both Western and Chinese, have not been successful in attracting wealthy customers in China as expected [7][39]. - The high-end Nordic restaurant "EHB," which required a reservation three months in advance and had an average cost of nearly 10,000 yuan per person, closed after just over two years of operation [11][12][14]. - The Beijing-based "Fulin Restaurant," known for its high-end Cantonese cuisine, announced its closure after only three years, despite being a Michelin-starred establishment [30][32]. Group 2: Consumer Behavior and Market Trends - There is a noticeable decline in demand for high-priced dining experiences, with many consumers opting for more affordable options [25][56]. - The trend of high-end restaurants transitioning to more casual dining formats, such as street food or community dining, reflects the changing consumer preferences and economic pressures [58][62]. - Luxury brands like LV and Gucci are entering the restaurant space, but their success relies heavily on affluent customers, which may not be sustainable in the long term [63][65]. Group 3: Economic Pressures on Restaurants - Rising operational costs, including rent increases following Michelin ratings, are contributing to the financial struggles of these restaurants [44][45]. - Traditional high-end restaurants are facing difficulties in maintaining profitability as banquet orders decline, leading to closures [55][56]. - The closure of several renowned restaurants, including "Ultra Violet" and "Yuzhilan," highlights the financial strain on high-end dining establishments in major cities [26][42][43].