昔日「国民神车」，月销量只剩两位数了

Core Viewpoint - The Honda Fit, once a popular compact car in China, has seen a dramatic decline in sales, with August 2025 sales dropping to just 23 units, highlighting the shift in consumer preferences towards electric vehicles and the challenges faced by traditional fuel-powered cars [6][8][10]. Group 1: Sales Performance - The Honda Fit's sales peaked at 146,000 units annually but have plummeted to a mere 23 units in August 2025, marking a significant decline in market presence [8][10]. - In July 2025, the Fit's sales fell below double digits for the first time, with only 75 units sold, ranking 76th in the market [11]. - Cumulatively, the Fit sold 2,676 units in the first three quarters of 2025, with a sharp decline in monthly sales from an average of 400 units in the first half to just 23 in the second half [11][15]. Group 2: Market Context - The rise of electric vehicles has overshadowed traditional compact cars like the Fit, with the top-selling small cars now being electric models such as the Geely Xingyuan, BYD Seagull, and Dolphin [17][19]. - In August 2025, Geely Xingyuan alone sold over 46,000 units, while the Seagull and Dolphin sold 23,000 and 14,000 units respectively, indicating a strong consumer shift towards electric options [17][19]. Group 3: Consumer Preferences - Consumers who previously favored the Fit for its fuel efficiency and compact design are now opting for electric vehicles due to lower operating costs and advanced technology [19][22]. - The Fit's fuel consumption is approximately 39.6 yuan per 100 km, while the Geely Xingyuan's electric cost is only about 5.35 yuan per 100 km, making the latter significantly more economical [19][22]. - The Fit's outdated technology and lack of modern features compared to newer electric models have contributed to its decline in popularity [20][22]. Group 4: Brand and Model Evolution - Honda is attempting to revitalize the Fit brand with a new model set to launch in late 2025, which will include a hybrid version with improved fuel efficiency [27][29]. - Despite the introduction of a new model, there are concerns about whether the Fit can regain its former popularity, as consumer expectations have shifted significantly [29].