沃尔沃XC70上市一线销售快报

Order Situation - Average store new orders: 10 to 12 units [6] - Store visit ratio: 25% to 30% [6] - Increase in store visits: 50% to 70% [6] - Strong performance in first-tier cities, especially in the Sichuan-Chongqing region, driving overall test drive increases during the National Day holiday [8] Customer Profile - Age range of customers: 35 to 55 years [7] - Male proportion: 75% [7] - Customers are generally high-educated, high-income individuals who prioritize vehicle safety [10] - Customer sources are evenly split between traditional luxury brands (BBA) and new energy vehicle brands, with some long-term Volvo brand loyalists [10] Configuration Preferences - Main selling configuration: All-wheel drive with ultra-long range Plus at 319,900 CNY [9] - All-wheel drive vehicles account for 95% of sales, while two-wheel drive accounts for 5% [9] - Preferred color: Dawn Gray (main selling color) [9] - Higher proportion of full payments than expected, with most customers opting for the second-highest configuration [13] Competitive Comparison - Among 10 customers, 2 compared with Volvo XC60, 2 with AITO M7, 2 with traditional BBA fuel models (Q5L, GLC), and 1 with Li Auto L7 [12] - New energy vehicle customers are increasingly visiting showrooms, focusing on safety and performance when comparing with AITO M7 and market share when comparing with Li Auto L7 [15]