Core Viewpoint - The article discusses Feihe Dairy's launch of the "New Generation More Suitable" strategy, which aims to redefine infant formula standards in China through innovations in the entire supply chain, breast-milk-like formulas, fresh nutrition, and feeding effectiveness [1][2]. Group 1: Strategic Overview - Feihe Dairy's strategy marks a significant shift in the Chinese infant formula industry from "catching up" to "keeping pace" and even "leading" in certain areas, reflecting a qualitative leap in the sector [2][4]. - The company has been deeply involved in breast milk research and has innovated across the entire production chain, emphasizing the importance of scientific breakthroughs in their strategy [2][5]. Group 2: Research and Development - Feihe's Chief Scientist revealed that the foundation of the "New Generation More Suitable" strategy is based on decoding the secrets of Chinese breast milk, with the company participating in national research programs since 2009 [5]. - The latest clinical research indicates that Feihe's Xingfeifan Zhuorui formula promotes infant growth and development similarly to breast milk, with a study involving over 600 infants showing no significant differences in developmental abilities [5]. Group 3: Product Innovation - Feihe has developed a "China Mother Source Bionic Formula" that closely aligns with the composition of Chinese breast milk, achieving a Sn-2 DHA ratio of 52.5%, which is nearly equivalent to the average level in breast milk [6]. - The company has also introduced a global unique "Fresh Nutrition System," ensuring fresh milk sources and rapid low-temperature transport to preserve nutritional quality [8][9]. Group 4: Market Position and Services - Feihe has maintained its position as the top seller in the Chinese infant formula market for six consecutive years and has ranked first globally for four years, showcasing its competitive strength [11]. - The "Star Mom Club," a platform for over 85 million Chinese mothers, provides comprehensive scientific feeding guidance, and Feihe plans to offer developmental assessment tools to assist parents in tracking their children's growth [11].
飞鹤：从“更适合”到“新一代更适合”