虎嗅APP·2025-10-15 13:40Core Viewpoint - The article discusses the significant transformation of search engines, particularly focusing on Baidu's recent upgrade of its search capabilities, marking a shift from traditional information retrieval to AI-driven task resolution and content creation [2][4][16]. Group 1: Industry Trends - The global AI search market is projected to exceed $28 billion by 2024, with China being the fastest-growing region [4]. - Gartner predicts that by 2026, over 50% of users will prefer AI over traditional search engines for information retrieval [5]. - A paradigm shift is occurring in the search engine industry, moving from "information retrieval" to "task resolution and content creation" [6][16]. Group 2: Baidu's Strategic Upgrade - Baidu's recent upgrade is described as the "largest revision in ten years," transitioning the search function from a passive query interface to an active "task workstation" [7][9]. - The upgrade enhances user experience by allowing seamless integration of various tasks, such as travel planning and health consultations, within a single interface [9][10]. - Baidu's "Wenxin Assistant" is positioned as an "AI all-round partner," significantly improving the speed and efficiency of search result generation [9][10]. Group 3: AIGC Capabilities - Baidu's AIGC capabilities allow users to create high-quality video content and other media with minimal effort, democratizing content creation [11][12]. - The introduction of digital human agents enhances user interaction by providing emotional support and expert consultations in various fields [13][14]. - Baidu's search platform is evolving from a consumption space to a creative space, fostering user loyalty and engagement [12][16]. Group 4: Future Outlook - The transformation of Baidu's search capabilities is seen as a prelude to the future of search, where traditional search boxes will merge with AI tools and services [16]. - The competition in the AI search landscape will not only focus on market share but also on defining the industry [16]. - Baidu's advancements may serve as a valuable case study for human-AI interaction in the AI era [16].